Ambassadors are key individuals who help to champion our profession and raise our profile. They believe in our work and are committed to spreading the word of how helpful counselling can be and the National Counselling Society. Ambassadors help us promote our services and to be involved in some of our campaigns around positive mental health and wellbeing. 

With plans to add more to the list, we are delighted to have the below ambassadors on board and welcome you to read about them.

Sarah Champion MP

From 2015 to 2016, she served as Shadow Minister for Preventing Abuse and Domestic Violence as part of the Shadow Home Office team, and from 2016 to 2017, she was Shadow Secretary of State for Women and Equalities. She was born in Essex in 1969 and moved to Northamptonshire in 1977. She went to a comprehensive school and graduated from the University of Sheffield with a BA in Psychology, being the first in her family to get a degree, but could only afford to attend because she was fortunate enough to get a full grant – and there were no tuition fees. Sarah is involved in many campaigns such as those on child protection, ending violence against women and girls, support for victims, and equality and human rights. She understands how important mental health is and we look forward to making progress together. 

Anjula Mutanda - Media and Cultural Diversity 

Anjula is a consultant media broadcaster, Psychotherapist, relationship Psychologist, family dynamics expert, social scientist, mental health campaigner, author, journalist and columnist. With over 5,000 clinical hours- and a wealth of experience over 20 years in a diversity of settings in both the public and private sector. She regularly contributes to a wide range of publications that include: The Daily Express, The Mirror, The Sun, The Telegraph, The Times, The Guardian, Grazia, Cosmopolitan and Psychologies magazine. Alongside Anjula’s role of ambassador for Relate and BME Cancer voice (part of the NHS)- to support and encourage ethnic minorities to seek advice and support on healthcare issues, we hope to raise awareness of the valuable role counselling plays within the media, and ethnic minorities.


Dominic Davies - Working with Gender, Sexual and Relationship Diversity 


Dominic Davies is the founder and CEO of Pink Therapy the UK’s largest independent therapy organisation working with gender, sexual and relationship diverse clients and has been a pioneer in training therapists to work with these communities. He directs two online training programmes which have Advanced Specialist status with National Counselling Society. He was made a Fellow of BACP in 2007 and by the NCS in 2016.  He works as a psychotherapist, clinical sexologist and supervisor online and in London and trains internationally. His vast experience is invaluable.


Kate Day - Children and Young People Mental Health

Kate is a Fellow of the NCS and sits on the Professional Standards Committee. Therapeutically, Kate has over twenty years experience working with children, providing services to help young people overcome mental health concerns and deal with significant life issues. Specialising in the treatment and support of distressed children and young people, Kate has extensive experience in helping those suffering from trauma, addictions, and abuse. Kate is a dedicated voice and sworn campaigner for Children and Mental health. Her aim being to encourage policy makers to always put children at the heart of decision making. She advocates this in her work as a member of the All-Party Parliamentary Group On A Fit and Healthy Childhood and when consulting in the private and public sector. Moreover, Kate is the managing director of KRD training which specialises in the training of therapeutic, educational, and caring professionals in Child and Adolescent Mental Health. She has worked boundlessly for over fifteen years with training providers as a senior lecturer, supervisor, and examiner on Accredited and Advanced Counselling and Psychotherapy Diplomas and Post Graduate programmes. Kate has also successfully developed and implemented outstanding therapeutic programmes to support vulnerable children, young people and their families across many primary schools, secondary schools, and charitable sectors.



If you would like, and think you could be an ambassador for the Society then please do get in touch with us. You would have the opportunity to be involved in engaging and encouraging people to talk about mental health and the importance of using a qualified counsellor from a register such as ours. You may also get involved with new initiatives or speaking at events, or even writing blogs and engaging with the media. 





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